How to Advertise on ChatGPT:
The Complete Guide for 2025

ChatGPT advertising is a new and emerging category. OpenAI is integrating ads into its platform, targeting its 200+ million monthly active users.

Unlike Google Ads or Facebook Ads, ChatGPT ads will be conversational and contextual — appearing within AI-generated responses rather than as separate banner or sidebar ads.

Search demand for 'chatgpt ads' has surged +631% year-over-year, with related terms like 'chatgpts ads' up +1,273%. The industry is mobilizing — now is the time to get informed.

Traditional digital advertising is interruption-based — ads appear alongside content users are trying to consume. ChatGPT advertising is intent-based — ads appear when users are actively asking for information, recommendations, or help.

This creates an entirely different advertiser-user dynamic. A ChatGPT user asking 'what's the best accounting software for my startup?' is demonstrating high purchase intent. The advertiser who reaches that user at that moment has a massive advantage.

Early evidence from AI search platforms suggests that AI-native advertising will produce dramatically higher engagement rates than traditional display or search advertising.

Monitor OpenAI's official business portal (business.openai.com) for advertising program announcements. Early access is typically given to those who have expressed interest first.

Develop ChatGPT-optimized ad copy now. ChatGPT ads will need to read naturally within conversational AI contexts — very different from traditional ad copywriting. Short, helpful, non-intrusive messaging works best.

Ensure your brand is already optimized for AI search (also called Generative Engine Optimization or GEO). Brands that ChatGPT already mentions organically will have an advantage in the paid advertising ecosystem.

Set up proper tracking and attribution infrastructure before ChatGPT ads launch so you can measure ROI from day one.

ChatGPT advertising is expected to leverage OpenAI's deep understanding of user conversations for targeting. Advertisers will likely be able to target based on conversation topics, user intent signals, and demographic information.

Unlike cookie-based tracking (which is being phased out), ChatGPT advertising will likely use first-party intent signals from actual user conversations — making targeting potentially more accurate and privacy-compliant.

Industry analysts expect ChatGPT to offer both broad audience targeting and intent-based targeting similar to how Google Ads allows keyword-level targeting. Vertical-specific targeting (healthcare, finance, legal, e-commerce) is highly anticipated.

Current keyword data from Google shows advertisers are already paying $5.49–$30.76 per click for keywords like 'chatgpt ads' and 'chat gpt ads', indicating strong commercial intent and willingness to invest.

When ChatGPT advertising launches, early advertisers will likely benefit from lower CPCs and CPMs before competition increases. This mirrors the early-mover advantage seen with Google AdWords (2000–2005) and Facebook Ads (2007–2012).

Start with conservative budgets and focus on understanding conversion attribution. As with any new platform, testing and learning in the early phase is more valuable than scale.

Key performance indicators (KPIs) for ChatGPT advertising will likely include click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

Given the conversational nature of ChatGPT, new metrics specific to AI advertising may emerge — such as conversation engagement rate, intent match score, or response inclusion rate.

Implement robust UTM tracking for all ChatGPT ad-driven traffic from launch day. Set up conversion tracking for all key actions (purchases, form fills, calls) to measure true ROI.